Is Facebook still worth it for small businesses? Yes, especially for reaching local customers, thanks to its broad audience, reviews, events, and messaging. How often should I post? A few times a week is plenty, provided you stay consistent and reply to comments. Do I need a personal profile and a Page? You manage a business Page from your personal profile, but you market through the Page, not your personal account. Should I pay to boost every post? No, focus on a clear goal and use Ads Manager when you advertise, rather than boosting everything. Why has my reach dropped? Organic reach is limited by design, so engagement, video, and the occasional ad help; quality and consistency matter more than volume. How important are reviews? Very, because they strongly influence new customers, so invite them and respond politely to all. Do I need ads to succeed? Not necessarily; a complete Page, steady posts, and active Group participation can carry you far. What matters most? A complete Page with a working contact button and fast replies to messages.