How often should I post? Aim for a cadence you can sustain, such as three feed posts and a few Stories each week; consistency beats occasional bursts. Do I need a business account? Yes, a free professional account unlocks Insights and contact buttons, both essential for marketing. Should I buy followers? Never, because purchased followers do not engage or buy and they harm your reach. How long until I see results? Most small businesses need a couple of months of steady posting before patterns emerge, so judge progress by saves, shares, and enquiries rather than follower count. Do I need to be on camera? It helps build trust, but you can also use product shots, demonstrations, and text-on-screen Reels. What should I post about? Answer the questions customers actually ask and show how you work. Are hashtags still worth it? Yes, when they are relevant and specific rather than broad and crowded. What is the single most important thing? A clear profile with one contact link, so interested viewers can reach you immediately.