Consistency beats intensity on TikTok, so the schedule you can keep for months matters more than the one that looks impressive for a week. Begin by being honest about your time: if filming and editing takes you an hour, plan for what fits around your real workload. A sustainable starting point for most small businesses is two to three videos a week, posted on the same days so the habit becomes routine. Batch your filming once a week so you are never scrambling for content on posting day, and keep a small backlog of finished videos for busy periods. Pick posting times when your customers are likely to be on their phones, such as early morning, lunchtime, or evening, then watch your analytics to refine those windows. Do not punish yourself for missing a day; simply post the next scheduled video and keep going. Review your rhythm every month and adjust only if the current pace is either unsustainable or clearly leaving easy growth on the table. The aim is a steady, repeatable habit that compounds over time rather than a burst of effort that fades.