Your profile is the page viewers visit after a video catches their attention, so it should answer three questions instantly: what you do, who you help, and how to reach you. Use a clear profile photo, ideally your logo or a clean headshot, and a username that matches your business name so people can find you elsewhere. Write a bio that states your service and location in plain language, for example the type of work you do and the city or region you serve. Add a contact option, such as a website or messaging link, so an interested viewer can act without leaving the app. Pin two or three of your strongest videos to the top of your profile: one that introduces your business, one that shows your work, and one that answers a frequent question. Keep your profile consistent with the rest of your online presence so customers recognise you across platforms. Review the profile every few weeks and update the pinned videos as your best-performing content changes.