Facebook ads let you reach people beyond your followers by targeting location, interests, and behaviour, which makes them useful for local businesses wanting more enquiries. Start by deciding on one clear goal, such as messages, website visits, or leads, because the goal shapes how the ad is built and measured. Use Meta Ads Manager rather than the simple boost button, since it gives far more control over audience, budget, and objective. Define a focused audience: a sensible radius around your location plus a few relevant interests, rather than targeting everyone. Keep the creative simple, with one strong image or short video, a single clear message, and one obvious call to action. Begin with a modest daily budget and let the ad run long enough to gather data, usually at least a week, before judging it. Measure cost per result against the value of an enquiry or sale, not likes or reach. Once you find a combination that works, increase the budget gradually and test one change at a time so you always know what made the difference.