Facebook Insights, available on your business Page, shows what is working so you can spend your effort wisely. Skip vanity numbers like total Page likes and focus on signals tied to real interest. Reach tells you how many unique people saw a post, which matters most for video and discovery content. Engagement, especially comments and shares, shows that content resonated, and shares in particular extend your reach for free. Link clicks reveal intent, since they mean someone moved toward your website or booking page. For Messenger, track how quickly you respond, because fast replies improve both customer experience and your responsiveness badge. Set a simple habit: every fortnight, look at your best and worst few posts and ask what the winners had in common, whether topic, format, or timing. Use those lessons to plan the next two weeks. If you run ads, watch cost per result rather than impressions. Track a small, consistent set of numbers over time, and let the trend guide your decisions rather than reacting to any single post.