Stories are short, full-screen posts that disappear after twenty-four hours, which makes them ideal for everyday connection rather than polished marketing. Because they sit at the top of the app, regular Stories keep your business in front of people who already follow you. Use them to show the human side of your work: a quick behind-the-scenes clip, a tip of the day, a customer result, or a simple update. Interactive stickers do real work here, so add polls, question boxes, and quizzes to invite replies and learn what your audience cares about. When you want to drive action, use the link sticker to send viewers to your booking page, and keep the instruction clear and specific. Save your best Stories as Highlights so new visitors can see your services, reviews, and answers to common questions long after the originals expire. Post a few Stories most days, watch which ones earn replies and link taps, and lean into the formats that consistently start conversations.